# Campaign Brief — [App] / [Concept]

## Objective
- Platform/placement:
- Goal: installs / trial starts / feature education / retargeting / other
- Target audience:
- Language/market:
- Target duration:
- Generation aspect ratio/resolution: 9:16 / 480p, with highest supported bitrate/quality at 480p (verify current Treg route)
- Required HyperFrames exports: 9:16 / 1080×1920 and 4:5 / 1080×1350; the 4:5 variant is edited/reframed in HyperFrames only, with no separate AI generation

## Creative strategy
- One audience insight:
- One core promise:
- One feature to demonstrate:
- Hook angle:
- Key objection/friction:
- Proof / payoff:
- CTA:

## Script & performance
- Draft spoken script:
- Performance energy:
- Spoken language / accent:
- Creator persona:
- Filming situation:
- Natural behavior cues:

## Reference pack
- Creator image/video:
- Voice reference (consent/license verified):
- Product/UI references:
- Motion/camera reference:
- What must match exactly:
- What is inspiration only:

## Brand & truth guardrails
- Asset-library source:
- Verified claims:
- Disallowed/unsupported claims:
- Required disclaimer:
- Logo/UI rules:

## Generation budget and approvals
- Live provider route:
- Quote source/time:
- Expected source resolution/duration: portrait 9:16 / 480p; highest supported bitrate/quality at 480p. Log actual output dimensions/duration.
- Export checklist: [ ] 9:16 / 1080×1920 [ ] 4:5 / 1080×1350 [ ] both rendered from HyperFrames [ ] no extra generation solely for 4:5
- Maximum per-clip spend:
- Maximum campaign spend:
- Approval status:

## Edit plan
- Creator footage moments:
- Screen recording / mockup insert:
- Caption treatment:
- Music/SFX:
- CTA/end frame:

## Assumptions and open issues
- Assumptions:
- Open questions: